{"id":6947,"date":"2025-11-21T11:38:08","date_gmt":"2025-11-21T10:38:08","guid":{"rendered":"https:\/\/old.biscottiloison.com\/?p=6947"},"modified":"2025-11-21T11:38:08","modified_gmt":"2025-11-21T10:38:08","slug":"ita-airways-loison","status":"publish","type":"post","link":"https:\/\/old.biscottiloison.com\/en\/case-history\/ita-airways-loison\/","title":{"rendered":"A sweet moment in the air: Loison\u2019s single-serve biscuits on ITA Airways flights"},"content":{"rendered":"

[vc_row][vc_column width=”2\/12″][\/vc_column][vc_column width=”8\/12″][vc_column_text css_animation=”fadeInUp”]A customised tasting experience designed for onboard service and perfectly aligned with the identity of Italy\u2019s national carrier.<\/strong><\/p>\n

The collaboration between Loison and ITA Airways brings a new concept of onboard hospitality: a 6\u20137 g butter biscuit<\/strong> made with selected ingredients and packaged to meet Atlas drawer<\/strong> standards. A small sweet moment designed to pair with coffee or tea, combining operational efficiency with Italy\u2019s signature attention to detail.<\/p>\n<\/table>\n
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[\/vc_column_text][vc_empty_space][vc_single_image image=”6968″ img_size=”full” alignment=”center” css_animation=”fadeInUp”][vc_empty_space][vc_column_text css_animation=”fadeInUp”]ITA Airways chose to personalise its onboard biscuit with a dedicated pack developed with Loison, fully aligned with the airline\u2019s visual identity. The result is a refined single-serve butter biscuit, sealed in a protective polypropylene barrier film and packed in 90-piece bags designed for efficient Atlas-drawer storage<\/strong>.<\/p>\n

Passengers were so delighted by the gesture that many shared it on social media<\/strong>, turning a simple treat into a moment of positive brand experience.<\/p>\n

Loison supplies airlines with 14 available flavours<\/strong>, fully customisable packaging and structured planning of procurement and production lead times.<\/p>\n

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[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”2\/12″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”2\/12″][\/vc_column][vc_column width=”8\/12″][vc_column_text css_animation=”fadeInUp”]A customised tasting experience designed for onboard service and perfectly aligned with the identity of Italy\u2019s national carrier. The collaboration between Loison and ITA Airways brings a new concept of onboard hospitality: a 6\u20137 g butter biscuit made with selected ingredients and packaged to meet Atlas drawer standards. A small sweet moment […]<\/p>\n","protected":false},"author":3,"featured_media":6958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-horeca-en","entry"],"acf":[],"yoast_head":"\nITA Airways has chosen Loison\u2019s single-serve butter biscuits<\/title>\n<meta name=\"description\" content=\"The airline ITA Airways has selected Loison biscuits to enhance the onboard service on domestic flights.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITA Airways has chosen Loison\u2019s single-serve butter biscuits\" \/>\n<meta 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